September UNCLE SAM, SEPTEMBER 6TH—30TH

The idea for a special can often take weeks to develop, but this one emerged effortlessly on a Tuesday morning in June. Our baker Marcus had dropped off some glazed buns he had been experimenting with. This kind of bun is popular in the US - so what better way to proceed than to test them straightaway as part of a typical American cheeseburger combo: 60z patty, American cheese, sliced pickle, French’s mustard and ketchup. We sat quietly, savouring the juicy mouthfuls. Moments later we unanimously agreed this hamburger deserved a wider audience. The name followed. By lunch time “Uncle Sam” had been baptised by way of a single-service-special at our Soho restaurant, using the remaining buns. We sold out within half an hour.

For those of a certain age, Uncle Sam will rekindle fond memories of their youth – for everyone else, it’s just a kick-ass cheeseburger. Welcome to the family, Sam.

Uncle Sam – 60z hamburger, American cheese, sliced pickle, French’s mustard, ketchup £7.50