A new animated video shows the merits of sustainable farming with some cute visuals and a Willie Nelson cover of Coldplay's "The Scientist."
The video, called "Back to the Start," tells the story of an adorable farmer who turns his organic farm into a huge factory farm only to realize the error of his ways. The message: Industry and science are hurting the animals and food that we eat.
Chipotle sponsored the video to show the importance of sustainable food and also to emphasize its focus on natural, organic products in its restaurants. The video will appear in movie theaters, and the cover song will also be sold in iTunes with $0.60 of each download going to the Chipotle Cultivate Foundation, which supports sustainable agriculture and education.
Coldplay's original video for "The Scientist" showed (spoiler alert) a man grieving after his girlfriend is killed in a car crash, with the video played in reverse. "Back to the Start" takes the same concept of reversing time. It's not a perfect fit, but Nelson, a long-time family farm advocate, makes it work.
What do you think of awareness campaigns like this? Let us know in the comments.
Image courtesy of Flickr, Bob Jagendorf