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DNA Foundation: Real Man Campaign - Sense of Direction

Not only do Real Men wear Old Spice. . .

Old Spice spokesstud Isaiah Mustafa makes an appearance in this celeb-studded online campaign against child sex slavery out of the DNA Foundation, aka The Demi and Ashton Foundation. The push, which aims to educate the general public on what a "real man" is and about child trafficking in the U.S., consists of humorous online videos starring high profile onscreen talents like Sean Penn, Bradley Cooper, Justin Timberlake, Eva Longoria and others. Check out the full slate on the DNA YouTube Page. The campaign also encourages others to make their own video on the DNA Facebook page.

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Average user rating:
0.83
Number of user ratings:
3
Rated 1.00 My brain hurts. Being against child sex slavery is like being against Hitler. And I don't think anyone who's "in favor" is gonna be swayed by celebrity endorsements. I love the music and the scenes of Sean Penn ironing, but I give this campaign a "D". Not for [D]emi, but for [D]umb, bordering on [F]ail. 
stephanhokanson, April 11th, 2011 05:06:19 pm
Rated 1.00 I'm not sure I've ever seen a more tonally inappropriate campaign. The leap from a real man knows how to use an iron to a real man doesn't rape/enslave young children is mindblowing. The star power is way too distracting. How did they all agree to be involved? Did they even see the scripts? Who thinks using a shirtless hunky guy is the right pitchman for this? 
oyasuschmidt, April 11th, 2011 05:54:55 pm
Rated 0.50 Painfully missed on tone, message and execution. They managed to do everything wrong. I didn't think it possible to do damage to the cause of ending child sex slavery, but I think they just did. Epic fail. 
Manhadanite, April 12th, 2011 11:36:04 am

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Full Credits

Client:
DNA Foundation
Director:
Keith Schofield
Production Company:
Caviar

Date

Apr 11, 2011

Category

Web Film

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