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Content Marketing and the Power of Story | Content Marketing World

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Uploaded on Sep 10, 2011

The opening video from Content Marketing World on "The Power of Story". The idea of this video is that content marketing has been around for hundreds of years, but just now has it really gained prominent attention, where about 25% of marketing budgets are devoted to content marketing. Includes case studies from LEGO, John Deere, Blendtec, American Express and more.

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All Comments (8)

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  • Philippe Ingels

    The timeline angle is very engaging. The whiteboard drawing style videos are another such technique. We did one recently, also on content marketing, called Online Spaghetti Demystified

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  • Preeda Srinaruewan

    Interesting timeline

    

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  • Ismail Ahmed

    Hi there!I have been making a living now using the new PanCashful Secrets. It is a really easy way to generate income, and the best thing about it is that it is newbie friendly. Pay bills, buy presents for family, and begin paying down that debt now! Just google PanCashful Secrets and find out how to start making dollars now.Just search for "PanCashful Secrets" to find out more.

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  • seothatworks

    Really enjoyed this video.

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  • Dave Presher

    Love the timeline angle

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  • acconhold

    Very nice history of "Content Marketing". It is the Hot New Thing but apparently marketers in days gone by had the same idea. It's still worthwhile as long as it all comes back to good content & STORY

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  • Dan Blank

    Nice job on the video!

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