Content Marketing and the Power of Story | Content Marketing World
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Uploaded on Sep 10, 2011
The opening video from Content Marketing World on "The Power of Story". The idea of this video is that content marketing has been around for hundreds of years, but just now has it really gained prominent attention, where about 25% of marketing budgets are devoted to content marketing. Includes case studies from LEGO, John Deere, Blendtec, American Express and more.
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All Comments (8)
Philippe Ingels 3 days ago
The timeline angle is very engaging. The whiteboard drawing style videos are another such technique. We did one recently, also on content marketing, called Online Spaghetti Demystified
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Preeda Srinaruewan 4 weeks ago
Interesting timeline
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Ismail Ahmed 3 months ago
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seothatworks 5 months ago
Really enjoyed this video.
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Dave Presher 1 year ago
Love the timeline angle
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acconhold 1 year ago
Very nice history of "Content Marketing". It is the Hot New Thing but apparently marketers in days gone by had the same idea. It's still worthwhile as long as it all comes back to good content & STORY
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Dan Blank 1 year ago
Nice job on the video!
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