Infographic: The anatomy of an agency

Culture

October 24, 2011 by Big Orange Slide

The following infographic was a joint collaboration between Grip’s own Julia Morra and Trevor Gourley.

282 Comments

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282 Comments on "Infographic: The anatomy of an agency"

Sylvie
October 24, 2011 @ 1:07 pm

Consider this my official challenge of the Parrot as the spirit animal for account people. The Border Collie is more appropriate for the following reasons:

1. One of the Border Collie’s core skills is keeping a group in check, moving towards a specific location.
2. They are trained to act on [client's] command.
3. The Border Collie is generally cute and cuddly but they are known to bare their teeth when required.
Lidia
October 24, 2011 @ 1:10 pm

Love it.
russ
October 24, 2011 @ 1:15 pm

Nah, parrot makes sense.
Colin Smillie
October 24, 2011 @ 1:39 pm

As a quasi-developer, I need to call bullshit on that accounts drawer. That thing should be overflowing of breath mints, toothpaste and hair brushes…
Michelle Davey
October 24, 2011 @ 1:56 pm

BHAHAHA Love it guys!!!
Sandra Dugas
October 24, 2011 @ 2:14 pm

Well done! Thank you for the laugh.
Warren Haas
October 24, 2011 @ 3:15 pm

Actually, the first draft of the novel in my drawer is still unfinished.
Jessica Vitale
October 24, 2011 @ 3:35 pm

Hilarious.

- Booze and Candy
viktoriaj
October 24, 2011 @ 6:22 pm

Love it. Slightly sad that there is no project manager.
Michael Willson
October 24, 2011 @ 7:14 pm

sweet!
Etan Shapiro
October 24, 2011 @ 8:56 pm

Hahaha this too good!
8.hi! I’m a hyena. | words of a wanderer
October 24, 2011 @ 9:06 pm

[...] to the Big Orange Slide –which, by the way is totally cool and hilarious– my future life as an aspiring CoPyWiZ [...]
Trev Gourley
October 25, 2011 @ 2:07 am

And a huge thank you to Leilah Ambrose and Colin Craig, whose fingerprints are all over this thing!
Douglas Riches
October 25, 2011 @ 7:47 am

Love it, great post. All true.
Charlotte
October 25, 2011 @ 10:16 am

I am a copywriter. All of this is true.
Francisco Agostinho
October 25, 2011 @ 10:25 am

I didn’t like to be a hyena…
Infographic: The anatomy of an agency « Big Orange Slide « On Reserve
October 25, 2011 @ 10:51 am

[...] Infographic: The anatomy of an agency « Big Orange Slide. Like this:LikeBe the first to like this post. [...]
Your Infographic of the Day: So, This is What an Agency Looks Like - AgencySpy
October 25, 2011 @ 10:53 am

[...] The art director/copywriter combo of Julia Morra and Trevor Gourley, respectively, offer up their pseudo-scientific breakdown of the ad agency. The pair is currently working at Toronto shop Grip Limited, which has a homepage that’s surprisingly 10x busier than this infographic. Tipsters say that with this visual narrative, Grip “holds the mirror up to itself.” We’ll take their word for it, but is this presentation too far off? See the rest here. [...]
shylah
October 25, 2011 @ 11:42 am

real.
Daniel Gerichter
October 25, 2011 @ 11:50 am

Amazing article, guys!
And I have 113 twitter followers, thank you.
Eric
October 25, 2011 @ 12:01 pm

This needs media and PR to be complete…
Tanya
October 25, 2011 @ 12:06 pm

This is hilarious!! Love it guys!!!
Copywriter101
October 25, 2011 @ 12:19 pm

The Copywriter’s “recent Google search” doesn’t ring true. Should be something more porn-related. And, c’mon—the Onion, really?!?
Atash
October 25, 2011 @ 12:42 pm

Hysterical! Loving the pickup lines
Tyler
October 25, 2011 @ 1:14 pm

Wow, sounds like a designer with a real axe to grind. Love to see what an actual copywriter would come up with.
Bethany Davidson
October 25, 2011 @ 1:22 pm

This made my day. So very accurate and hilarious! :)
JohnniTwoTime
October 25, 2011 @ 1:30 pm

So funny. Poor finance! LOL!
copywriterNYC
October 25, 2011 @ 1:48 pm

obviously created by an art director.
peter drinnan
October 25, 2011 @ 2:00 pm

You have a new follower. Thanks for making my day!
#TheDailySpin: What are you smiling about, Brian Williams? | PRbuilder.com
October 25, 2011 @ 2:46 pm

[...] meat goes into one of those sandwiches? Let’s hope it’s not that of your agency spirit animal. This infographic from Grip Limited’s The Big Orange Slide blog examines the diverse “anatomy of an agency” by [...]
Amanda
October 25, 2011 @ 2:47 pm

What about the planners?? We get no love.
Nate Davis
October 25, 2011 @ 2:56 pm

Great stuff guys! Funny in that special “painfully close to home” way. And @Copywriter101, maybe you scorn The Onion, but substitute McSweeney’s, The Daily Show, The New Yorker, Tina Fey, or whatever you find funny, and it still works. Point being, any CW who says they’ve never dreamed of having their name appear on something that will appear in public is either lying, or a little too content being in this business.
Paulo
October 25, 2011 @ 3:07 pm

needs media and planners!
Andy
October 25, 2011 @ 3:20 pm

Strategists? Analytics folks? Come on, guys! They’re as much a pillar of the biz as any of the five.
nora
October 25, 2011 @ 3:45 pm

what about producers?!
Anatomia de uma agência de publicidade [Infográfico] » Brainstorm9
October 25, 2011 @ 3:53 pm

[...] em uma agência, certamente deve poder falar por experiência própria. Mas esse infográfico da Big Orange Slide dá um visão geral de como funcionam os departamentos e profissionais de [...]
Joe Pratt
October 25, 2011 @ 4:16 pm

All the folks at my agency who are reading this better get their timesheets in, dammit!

Great stuff, thanks for the laugh!
TS
October 25, 2011 @ 4:24 pm

Love it! One thing though, copywriter pickup line:

“My brochure copy isn’t the only thing thats long.”

thats should be that’s

:(
nate stine
October 25, 2011 @ 4:41 pm

CW here, I read this leaning back in my chair with my feet up. Nicely done.
Ian Mackenzie
October 25, 2011 @ 4:42 pm

Wow!! Home run, guys. :-)
Jeroen
October 25, 2011 @ 4:50 pm

Hahahaha. Fucking cool. And true :)
Janet
October 25, 2011 @ 5:06 pm

And media, as usual, is left out of the mix entirely
artdirectorforyou
October 25, 2011 @ 6:03 pm

Art directing should’ve been everyone’s bad habit.
pinkpodster
October 25, 2011 @ 6:04 pm

Actually I would be tweeting to 93 followers and fantasizing about writing for Groupon or Living Social. But yeah that favorite position is just right.

Great laugh to end the day!
Dylan
October 25, 2011 @ 6:31 pm

I never would have written the part about copywriters being ‘judgy’ about headlines. That’s so gauche, like, the box has an outside too yaknow.
CMFP
October 25, 2011 @ 6:32 pm

A. Art Directors concept as much as writers.

B. @Sylvie are you kidding? Account people should be Collies? I think their spirit life form should be a tree stump. The rest of us have to choose weather to jump over you or go around you, but either way account folks are just in the way.

C. I think whoever made this got Designer and Art Director confused with one and other.

Rant over, back to my booze and candy now.
Infografika az ügynökségek belső életéről | SEO hírek
October 25, 2011 @ 6:53 pm

[...] Forrás [...]
Carolyn
October 25, 2011 @ 7:42 pm

Great post!!! So true!
Billy
October 25, 2011 @ 8:32 pm

Non-billable coding is so true! Not larping though.
Fill
October 25, 2011 @ 9:04 pm

Don’t have PDF for print? very cool! =D
Infográfico | A anatomia de uma agência | o mais ligado dos neurônios!
October 25, 2011 @ 9:06 pm

[...] Postado em Dicas, Humor, Publicidade Muito boa a sacada da galera do Big Orange Slide pois passa uma ideia geral de como funciona cada área de uma agência, neste caso de publicidade, [...]
m00g
October 25, 2011 @ 9:27 pm

Love it!.. so true …. hehehe
kari
October 25, 2011 @ 10:02 pm

spot on. well put. love the “hovering art directors”
Wilson Chen
October 25, 2011 @ 11:14 pm

Why the hell would an ad agency have a developer?
finance
October 26, 2011 @ 12:06 am

Wilson Chen – a developer could be code for digital web developer !!
Eric
October 26, 2011 @ 12:07 am

Nice one everyone and I love the spirit animals. :)
Stefani
October 26, 2011 @ 12:29 am

Hahaha..damn! It’s so true. That favorite position is for power nap.. yeayy :p
Backup CEO
October 26, 2011 @ 12:29 am

Mind Blasting!!!!!
L’anatomia di un’agenzia | Tiragraffi
October 26, 2011 @ 4:22 am

[...] bigorangeslide] [...]
Agency types | Matthew Cumming
October 26, 2011 @ 4:35 am

[...] Agency types http://bigorangeslide.com/2011/10/infographic-the-anatomy-of-an-agency/ [...]
Rich
October 26, 2011 @ 4:37 am

What a load of absolute rubbish.

This isn’t an infographic, this is a drawing of some made up assumptions.
Tom
October 26, 2011 @ 5:01 am

hahahahahaha!!!
Jon
October 26, 2011 @ 5:05 am

What kind of agency is this? Looks like a fun place to work. Border agency? Government agency? Recruitment agency? Ad agency?
Anatomía de una agencia de publicidad | PopMofo
October 26, 2011 @ 5:29 am

[...] usuario de twitter me ha enviado esta infografía creado por bigorangeslide … no voy a hacer comentario puesto que llevo tiempo sin trabajar en una agencia de publicidad, [...]
Luis Lopez
October 26, 2011 @ 7:35 am

That’ so true in so many levels…. ajajaja
Kuka on kin on. |
October 26, 2011 @ 7:57 am

[...] infografiikka, joka selventää paljon niille, jotka eivät tiedä. Kuka, mitä ja miksi The Big Orange Sliden [...]
Anatomia de uma agência de publicidade [Infográfico] | Blog dos Alunos da Metô
October 26, 2011 @ 8:01 am

[...] em uma agência, certamente deve poder falar por experiência própria. Mas esse infográfico da Big Orange Slide dá uma visão geral de como funcionam os departamentos e profissionais de [...]
copy_Crisde
October 26, 2011 @ 8:05 am

oh yes, totally Hyena ridens!!!
Twitted by inahill
October 26, 2011 @ 8:17 am

[...] This post was Twitted by inahill [...]
Anatomia de uma agência de publicidade (infográfico) Atua Agência
October 26, 2011 @ 8:33 am

[...] deu no Brains9 esse infográfico do Big Orange Slide sobre os papéis dentro de uma agência de publicidade. Será que na sua é assim? Será que aqui [...]
The Anatomy of an Agency (by Cool Infographics) | Lorena Di Stasi
October 26, 2011 @ 9:13 am

[...] The Anatomy of an Agency from Grip Limited is a tongue-in-cheek cool infographic about the roles within an advertising agency. [...]
Kelsey
October 26, 2011 @ 9:13 am

Fantastic! I’ll choose peacock any day.
How Agencies (really) Work. A (hilarious) Infographic | BRAND INFECTION
October 26, 2011 @ 9:18 am

[...] is a hilarious infographic of how agencies really work. Credits: Big Orange Slide SHARETHIS.addEntry({ title: "How Agencies (really) Work. A (hilarious) Infographic", url: [...]
whitless
October 26, 2011 @ 9:47 am

What about PR?
Anatomia unei agenţii | Mece
October 26, 2011 @ 9:47 am

[...] The Big Orange Slide window.fbAsyncInit = function() { FB.init({appId: "135663133176200", xfbml: true}); [...]
katherine
October 26, 2011 @ 9:57 am

In the event of the company making big layoffs, I want the developper on my side.
katy
October 26, 2011 @ 10:22 am

this is NOT an infographic. There’s no data here, it’s clearly a mocked up picture of what a single graphic designer, ahem sorry, “art director” believes the ad world looks like. She’s left out the 30 billable hours of “sourcing inspiration” on indie shopping sites. Kudos for getting your intern to help out.
News Bits: Some Good AM Reads | Payton & Company
October 26, 2011 @ 10:45 am

[...] The anatomy of an agency [...]
Infographic: Anatomy of An Agency | Payton & Company
October 26, 2011 @ 10:50 am

[...] Gotta love the generalizations in so many infographics these days. But we can’t help but love them. Here’s a good one from the folks at Big Orange Slide: [...]
David Jones
October 26, 2011 @ 10:53 am

I immediately thought a planner devised this since they were conveniently left out of the parody.
Leah
October 26, 2011 @ 10:55 am

Can you make this available as a poster!?!?!

I would love to hang this at my desk!
Eric
October 26, 2011 @ 10:57 am

This is fantastic, where’s the pdf download so I can print this out and put it up in our office. SPOT ON by the way, bravo!
MacFreak
October 26, 2011 @ 11:10 am

Bang on!
Praveen Gowda I V
October 26, 2011 @ 11:24 am

Love it !! !!
Barclay
October 26, 2011 @ 11:54 am

@CMFP – Account spirit is a Treestump – I’m still laughing. I think I broke a rib. Hilarious.

Nicely done.
Gerald
October 26, 2011 @ 12:44 pm

Sylvie is obviously not in the creative department.
Infographic: The anatomy of an agency « Big Orange Slide « Aun sin Nombre
October 26, 2011 @ 12:53 pm

[...] The anatomy of an agency « Big Orange Slide via bigorangeslide.com Share this:Like this:LikeBe the first to like this [...]
some coder
October 26, 2011 @ 1:02 pm

Developers don’t spend more than 15% of their time developing. The rest of the time they spend in planning meetings, discussion meetings and meetings about why they only spend 15% of their time developing.
Frank
October 26, 2011 @ 1:02 pm

This is SPOT ON. Love it! BRAVO!
Barry Hillier
October 26, 2011 @ 1:08 pm

Made my day. This was great!
Jeannie
October 26, 2011 @ 1:23 pm

Does Media not exist?
Sean Peake
October 26, 2011 @ 1:31 pm

As a copywriter I object to the depiction that there is always booze in my drawer. While I have tried to maintain a Lou Grant drawer(a respectable 26er of scotch and two glasses), I can count on finding my missing bottle stashed and nearly drained in the CD’s desk.
kelstar
October 26, 2011 @ 1:58 pm

Love it.

“Conflict resolution” – oh how apt. It’s tough getting caught in the cross-fire.
Daniel
October 26, 2011 @ 2:41 pm

Nailed it. I’m a copywriter. Except I have 19 Twitter followers… not 91.
Pete
October 26, 2011 @ 2:50 pm

Funny and frighteningly accurate in equal measure!
Sarah
October 26, 2011 @ 2:56 pm

I do all 5 jobs as a freelancer, and every one of these is spot on. Printing it to hang behind my action figure and next to my running list of things no one else thinks are funny.
Mike Connell
October 26, 2011 @ 3:03 pm

LOVE this…
The Anatomy of an Agency | JayAre
October 26, 2011 @ 3:07 pm

[...] via Share and Enjoy: [...]
Chuck Reynolds
October 26, 2011 @ 3:44 pm

I can’t hit the LIKE button enough… nailed it
D
October 26, 2011 @ 3:49 pm

where’s the planner in all of this?
N
October 26, 2011 @ 3:58 pm

I need to agree that this isn’t an infographic. It’s a sad commentary on some stereotypes. Sorry for you folks that feel it’s spot on, you should find a new place to work.
Trav
October 26, 2011 @ 4:28 pm

love it. nice work guys.
Richard
October 26, 2011 @ 4:59 pm

Oh my—this is hilarious and ever so true. Funny how much this is a reflection of our day to day reality but never even notice it until someone else points it out!
Amy J
October 26, 2011 @ 5:02 pm

HAH! i don’t know why but i totally do shake the mouse (or wacom pen) while photoshop crashes. i didn’t know everyone else did too…
“writing” and “art directing” in the land of advertising… | lali adverts
October 26, 2011 @ 5:19 pm

[...] (to see the rest, click here.) [...]
F
October 26, 2011 @ 5:23 pm

In regards to N’s comment,
“I need to agree that this isn’t an infographic. It’s a sad commentary on some stereotypes. Sorry for you folks that feel it’s spot on, you should find a new place to work.”

Is it lonely up there on your cloud of judgment? I think you might be the one who needs to find a new place to work.
Steve
October 26, 2011 @ 5:25 pm

I love infographics and this is another great one. thanks for creating and sharing. As an art director/developer, I can relate on many levels.
Parrot
October 26, 2011 @ 5:29 pm

Nice work…this was a lot of fun to read.

To the critics, um, you take yourselves a bit too seriously. My favorite out of all the haters is “Katy”. I think I used to work with you. Weren’t you the one who had the nervous breakdown and locked yourself in the bathroom while mumbling Dr.Seuss quotes? Remember, don’t forget to take your meds.
Come si vive in agenzia ? creativi, account e sviluppatori a confronto. | food4brain - idee, trends e innovazioni
October 26, 2011 @ 5:53 pm

[...] Potete vederla interamente qui. [...]
Maxamillion
October 26, 2011 @ 6:02 pm

What about the people who scrub your toilets and urinals after you go home?

We always get left out of these things.
Ali
October 26, 2011 @ 6:14 pm

I’m finance and it is spot on! I think all the other categories are perfect too. Well done.
Lee
October 26, 2011 @ 6:48 pm

@ Silvie– Aren’t Border Collies sort of intelligent? That’s where the comparison with account people breaks down for me.
Michael Miraflor
October 26, 2011 @ 7:06 pm

Please add Media and PR departments!!!!!

Thanks.
Kristen
October 26, 2011 @ 7:15 pm

To answer an earlier question…No, Media does not exist. It’s called Connections Planning now.

When you lose the ability to define your job in simple and concise terms, you lose the right to be included in spoofs of an industry that is founded on defining things in simple and concise terms.
Waila Skinner
October 26, 2011 @ 7:23 pm

I almost spit my drink out reading this – hilarious! lol
WT
October 26, 2011 @ 8:19 pm

@ Sylvie

You forgot one more point…

4. Border Collies can lick their own balls.
Carolyn
October 26, 2011 @ 8:28 pm

In response to Sylvie: Border Collie is the creative services manager/studio manager/traffic manager/producer whichever one of these you have… maybe your place is too small to have one of these yet. Accounts is definitely Parrot.
The anatomy of an agency – Roberto Simões
October 26, 2011 @ 9:59 pm

[...] infographic of Big Orange Slide gives you an overview of the departments on an advertising [...]
Agency Life « Hanna (Non)Tana
October 26, 2011 @ 10:34 pm

[...] Via The Big Orange Slide [...]
The expiring agency model : BatesHook
October 27, 2011 @ 1:42 am

[...] Update: Found this fabulous infographic by The Big Orange Slide. [...]
Erin Hoffman
October 27, 2011 @ 1:59 am

Jeez, so true….

Awesome work!
S
October 27, 2011 @ 2:06 am

So much truth about the copywriter. Laughing at myself and secret desires of writing for something/somewhere better? Guilty as charged.
Todd Purgason
October 27, 2011 @ 2:44 am

Lovely Fun
Giorgio Marandola
October 27, 2011 @ 4:41 am

As a digital marketing manager I can recognise myself in the account one :-)

The infog is amazing! :-)
Nomad
October 27, 2011 @ 4:53 am

brilliant. this made my day.
only may be a copywriters google search may be a bit different.
but anyway. brilliant.
aaron
October 27, 2011 @ 6:04 am

seriously, who CARES if it isn’t 100% accurate? do you really think the creator sincerely believes finance people have guns in their desk? point is it isn’t far off the mark at all, and it’s a hilarious read, especially for those of us who work in the industry.
Stewart
October 27, 2011 @ 6:17 am

Why no Designer of any description? Are Art Directors and Designers mutually exclusive or does every Designer call themselves an AD nowadays?
Chris Feix
October 27, 2011 @ 6:44 am

The very first response to this at 1:07 was an accounts person. What were they doing? Creative direction. Case closed.
Laura
October 27, 2011 @ 7:53 am

As a copywriter I’m sure I should be miffed, but it’s just too funny! Nice one guys.
Anatomía de Una Agencia Publicitaria [Infografía] | Ponte Nistido.com
October 27, 2011 @ 8:06 am

[...] en una agencia, ciertamente debes de poder hablar por experiencia propia, pero la infografía de Big Orange Slide, da una visión general de cómo funcionan los departamentos y profesionales del área de [...]
Blah
October 27, 2011 @ 8:16 am

You missed thesaurus.com from the copywriter pie chart…
tiago
October 27, 2011 @ 8:17 am

the account i wouldn’t call it a parrot, more like a luxurious mailman
LK
October 27, 2011 @ 8:20 am

As a copywriter, all I have to say is … d’oh! And yes, I’m laughing at myself.
Krecke
October 27, 2011 @ 8:26 am

Awesome, guys. Lot of fun. Congrats =)
Michael McWatters
October 27, 2011 @ 9:47 am

Next up: anatomy of a client!
Ben Johnston
October 27, 2011 @ 9:47 am

Pretty funny. Personally, my copywriter pose is trying to type in as many daft positions as possible to convince people that I actually AM Jimi Hendrix with a keyboard.
Also, someone appears to have stolen my drawer-booze.
Uncle Demotivator
October 27, 2011 @ 9:48 am

Buhaha, it’s so true :D
Joe
October 27, 2011 @ 10:20 am

You don’t know any developers well eh?

They grow beards in their free time. Maybe ride fixed gear bikes. LARP?

Maybe IT guys have a World of Warcraft LAN party, but the developers are going to renne fairs to make fun of the LARPers along with other hipsters.

They might play Settlers of Catan though.

As others pointed out… so much time gets wasted in meetings. Where’s the satire in that?

Should’ve stuck with what you knew and just expanded on art directors more.

This could’ve been named stereotypes by people who haven’t worked in the industry that long—at least it would’ve been accurate.
Anatomía de una agencia de publicidad « Oficio Gráfico
October 27, 2011 @ 10:33 am

[...] de la fauna que suele poblar las agencias de publicidad. El trabajo original pertenece a la agencia Big Orange Slide. Infografía: Anatomía de una agencia de publicidad (Fuente: The Big Orange [...]
Arsenal
October 27, 2011 @ 10:51 am

This is great thanks so much
Karen Sátiro
October 27, 2011 @ 11:22 am

XD hahahahhahhahahhahah, hilarious!!!

thanks for sharing.
thai
October 27, 2011 @ 11:33 am

Awesome, I’d like to see more departments like Interaction design…
Love it!
saywerd
October 27, 2011 @ 12:55 pm

Funny. But Obviously from the POV of an Art Director. As I have a novel, a handgun and action figures at my desk.
Joseph Gibroni
October 27, 2011 @ 1:00 pm

Why does Finance need a .XML file? They’re not programmers.

Don’t you mean .XLS?
Yang
October 27, 2011 @ 1:20 pm

What about planners and plannerly quirks?
DennyK
October 27, 2011 @ 1:37 pm

How did you know I have 91 followers?
Ally
October 27, 2011 @ 1:42 pm

What about the Media Department?
Anatomía de una agencia de publicidad | El poder de las ideas
October 27, 2011 @ 2:35 pm

[...] infografía la creó Big Orange Slide y es una manera de representar el acontecer de los distintos departamentos de una [...]
Kristina
October 27, 2011 @ 2:47 pm

Love it! I do have a candy stash in my desk AND have had my shoulders massaged at work. But no booze *shifty eyes*. And I’ll have you know that my developer friends do have action figures at their desks.
Ray
October 27, 2011 @ 3:16 pm

Ah, of course, the unsung heroes in all this never get represented: the proofers/copy editors…
Bart Heird
October 27, 2011 @ 3:25 pm

Brilliant. ;)
The Anatomy of an Agency « Scattered Brains
October 27, 2011 @ 3:59 pm

[...] http://bigorangeslide.com/2011/10/infographic-the-anatomy-of-an-agency/ Share this:TwitterFacebookLike this:LikeBe the first to like this post. [...]
The truth about advertising agencies | bat an eyelid
October 27, 2011 @ 4:36 pm

[...] wonder if I need to have a go at the client side version. Click on this link & check it out The anatomy of an agency structure [...]
Jeff
October 27, 2011 @ 4:47 pm

I took that to be a Hovering Art Director, not a shoulder massage.

That said, this piece is perfect. As a developer, I was pleased with my professions portrayal – even the bits that are unflattering. Great job!
davies
October 27, 2011 @ 4:52 pm

Just re-tweeted this to 91 highly intelligent motherfuckers.
:/
October 27, 2011 @ 4:54 pm

[...] via bigorangeslide [...]
The Anatomy of an Ad Agency | olhos abertos
October 27, 2011 @ 4:56 pm

[...] cool infographic by BigOrangeSlide [...]
Shannon
October 27, 2011 @ 6:05 pm

If you made a poster of this, I would buy it. Actually, I’d buy several, frame them and give them as gifts to friends in the industry.

Please create a POSTER VERSION OF THIS AND SELL IT TO ME.

Thanks.
Graphic: The (Very Funny) Anatomy of an Agency
October 27, 2011 @ 9:52 pm

[...] use as their favorite pickup line? What do they have in their top desk drawer? This graphic at The Big Orange Slide, the blog of Grip Limited has those answers and [...]
Lucky
October 27, 2011 @ 10:19 pm

Love this. One of my fellow UX Architects and I have decided that the spirit animal for UXers should be the duck billed platypus.

We eagerly anticipate the addition to your hilarious graphic.
katy
October 28, 2011 @ 12:17 am

re @Parrot ummm, no that wouldn’t be me. i’m not saying this isn’t funny (cause it is), BUT it’s NOT an infographic. an infographic is data visualization, this is just one AD’s funny take on the ad world.

now get back to your bobble head position of nodding yes to everything the client says and making it to your 6 pm happy hour while the creative department burns the midnight oil! AMIRITE???
MO
October 28, 2011 @ 5:48 am

brilliant, well done!
genial: a anatomia de uma (ou de toda) agência :) | a web fora da caixa
October 28, 2011 @ 6:26 am

[...] que trabalhou ou trabalha numa agência, divirta-se com esse infográfico hilário sobre o que cada profissional de agência faz, do atendimento ao financeiro passando pelo redator e, claro, pelo developer [...]
Revue.se | Infographic: The anatomy of an agency!
October 28, 2011 @ 8:35 am

[...] Ref: http://bigorangeslide.com/2011/10/infographic-the-anatomy-of-an-agency/ [...]
rbean
October 28, 2011 @ 8:55 am

I thought Border Collies were a working breed? @CMFP – Account spirit is a Treestump… buh-ZING!
Sam Barnes
October 28, 2011 @ 9:43 am

As a female developer, I don’t think the last Google search for me was “how to talk to a girl.” They could have been more clever with that one. I think a better one would have been a Google search for something meme-related, but you never know. These guys might not even know what Reddit is.
Agency from Breda
October 28, 2011 @ 9:49 am

Brilliant!!!
L'anatomia di un'agenzia pubblicitaria in infographic | Pubblicitando
October 28, 2011 @ 9:52 am

[...] Fonte [...]
Luoghi Comuni | Think.BigChief
October 28, 2011 @ 10:07 am

[...] Qui ve la vedete tutta. [...]
Morgan
October 28, 2011 @ 10:15 am

This is fabulous. I feel better about my Friday now.
philip slade
October 28, 2011 @ 11:24 am

I take it the planner drew the chart
matto
October 28, 2011 @ 11:41 am

Awesome, desperately needs Project Management and Management though.
rios
October 28, 2011 @ 11:58 am

This was clearly written by an art director…lol
Simone Motiwalla
October 28, 2011 @ 12:07 pm

I love this! :D
Azadeh Dindayal
October 28, 2011 @ 12:17 pm

Ha! Nice job guys… Well done :D Agree with lacking PMs and Management comments.
Luk
October 28, 2011 @ 12:34 pm

Ehehehheh Great!!
GringoViejio
October 28, 2011 @ 12:52 pm

Me gusto mucho.

Agencias deben tener: “a Self Deprecating Sense of Humor”.

Creo si les falten, no pueden ser muy creativos.

Gracias.
PAUL BRENNER
October 28, 2011 @ 1:38 pm

Great JOB!
Mandi Hudson
October 28, 2011 @ 1:40 pm

Hilarious! Love it!
liz
October 28, 2011 @ 2:00 pm

Any way I can get a PDF of this infographic? I’d love to print it out. I’d be willing to pay!!
BalancingMama
October 28, 2011 @ 2:25 pm

You forgot the media people!
narnie
October 28, 2011 @ 2:36 pm

Need Project Management! And then you’ll know where to put the Border Collie :)
Lance
October 28, 2011 @ 4:02 pm

As a full time developer I find that this is true! Great work! made my day!
Anatomy of an agency « advanced digital design
October 29, 2011 @ 1:17 am

[...] you don’t know what part of an agency you might fit into, this infographic might be helpful: Anatomy of an Agency Share this:TwitterFacebookLike this:LikeBe the first to like this [...]
inflocloud.com
October 29, 2011 @ 9:20 am

[...] (So true) Courtesy of Big Orange Slide [...]
And this is the industry I want to get into… « Advertologie
October 29, 2011 @ 7:38 pm

[...] coworker passed this along to me yesterday. Could not stop laughing! This comes to you from Grip Limited. I don’t think I’ll ever get over [...]
Anatomy of an Agency « ProType
October 29, 2011 @ 10:49 pm

[...] use as their favorite pickup line? What do they have in their top desk drawer? This graphic at The Big Orange Slide, the blog of Grip Limited has those answers and [...]
hannah
October 30, 2011 @ 3:36 pm

this is totally accurate. i consider myself a graphic designer, but the art director part had me in fits!
FASCINATION 9: An Infographic « thisfascination
October 30, 2011 @ 9:48 pm

[...] the information is hilarious and I just absolutely love infographics. This one is courtesy of Big Orange Slide. I’ll probably post more at some [...]
Rebecca Caroe
October 30, 2011 @ 11:34 pm

May I write the “Business Development Director” column? I know JUST what to write!
A humourous look at the advertising agency | Creative Agency Secrets
October 31, 2011 @ 1:02 am

[...] for visiting!An awesome fun-poke at the advertising industry from the Canadian geniuses behind the big orange slide blog from Grip [...]
Webdesign Blog
October 31, 2011 @ 6:30 am

Awesome infographic! Parts of this graphic ar so true!! ;o)
design work life » Monday Quick Links
October 31, 2011 @ 8:02 am

[...] Fun infographic: The Anatomy of an Agency. [...]
Alltägliches. | hawaiihemden-rocken.de
October 31, 2011 @ 10:07 am

[...] The Big Orange Slide Gefällt mir:LikeSei der Erste, dem dieser post gefällt. Dieser Eintrag wurde veröffentlicht in [...]
Amanda
October 31, 2011 @ 4:49 pm

Ha ha! Love it!

Love the immense detail of it, very funny.
Sydney Web Designer
October 31, 2011 @ 9:02 pm

Love this! Found it quite accurate.
Natalie
October 31, 2011 @ 9:56 pm

As I was laughing at this all too true depiction, I got an email asking me for my overdue timesheet….
anatomy of an agency « Call The Serif
October 31, 2011 @ 11:28 pm

[...] source Like this:LikeBe the first to like this post. [...]
LING
October 31, 2011 @ 11:43 pm

i cracked to the part of shaking mouse. so me!!
Inspiration: Anatomy of an Agency « G2 creative
November 1, 2011 @ 9:09 am

[...] been there, done that, I laughed at this infographic created in a joint collaboration between Grip Limited’s Julia Morra and Trevor [...]
Kathleen
November 1, 2011 @ 11:55 am

So funny. I was laughing out loud.
Bruce
November 1, 2011 @ 3:39 pm

Bravo! Nailed it. Also love the other “New Age agency” departments lining up for comedic abuse. As for the critics… the only saving grace of the modern ad agency is working with bright, upbeat people. Humor is a key survival skill.
Bruce
November 1, 2011 @ 3:47 pm

PS. And BTW, an ad agency is not a career. It’s an amusing incident on your long pathway to Reality.
Anatomy of an agency | Kim Hooper: Writing by Day
November 2, 2011 @ 12:27 am

[...] From BigOrangeSlide.com: [...]
yamini
November 2, 2011 @ 9:39 am

love it. älskar!
Jason
November 2, 2011 @ 4:01 pm

@Sylvie In my office, the Border Collie is the finance dept
Mikey
November 2, 2011 @ 11:22 pm

Larping was so last year.
MOBARTS BLOG/
November 3, 2011 @ 4:36 am

[...] via bigorangeslide.com [...]
knightkiddo
November 3, 2011 @ 9:11 am

It’s completly my commpany ! I’m a front-end developer, and it’s very close to the truth
Nubbytwiglet.com » Blog Archive » Link Love: 11.3.11
November 3, 2011 @ 10:47 am

[...] love this infographic that documents the anatomy of an [...]
Liz
November 3, 2011 @ 12:18 pm

This is great, I do think that the most commonly used program should be email though. LOL
amber
November 3, 2011 @ 3:36 pm

This copywriter is about to tweet it out to her 983 followers. Because when I’m not working on my novel, I’m working on my blog, which will someday elevate me to Dooce status and make me millions.

What? We can’t all work for the Onion.
Ana
November 3, 2011 @ 8:42 pm

I really can’t decide what my favourite part is – the pickup lines, the spirit animal, or… the finance department anything!
ffrenziedd
November 4, 2011 @ 2:52 am

It’s beautiful *inserts sniffing sfx*
Big Orange Infographic « Blue Bergitt
November 4, 2011 @ 7:16 am

[...] blathering”, known as The Big Orange Slide. Two of their finest collaborated to construct “The Anatomy of an Agency” which was published last week to the amusement of [...]
James Balderson
November 4, 2011 @ 8:35 am

As a Developer, some correction are needed?

Favourite Position – “NSFW answer, but he likes it.”

Google Search – “How to talk to boys”

Draw contents – “Books on code, bottled water, hand soap and fair trade coffee”

The rest I’d go with.

Maybe I’m unusual as a developer?
Marc-Oliver
November 5, 2011 @ 12:12 am

Stereotypes – boooooring.
La anatomía de una agencia de publicidad « YoNoVeoTele
November 5, 2011 @ 10:26 am

[...] Cortesía de http://bigorangeslide.com/ [...]
The anatomy of an agency – Infographic | WiredCPU.com
November 6, 2011 @ 6:07 am

[...] via ArrayArrayArrayArrayArrayArrayArrayArrayArrayArrayArrayArrayArrayArrayArrayArrayArrayArrayArrayArray Related Posts [...]
The anatomy of an agency | AS-MAP
November 7, 2011 @ 10:01 am

[...] Infographic: The anatomy of an agency Culture [...]
lissa
November 7, 2011 @ 5:51 pm

Funny and true! But no production/studio artists? We’re always forgotten. It’s not the holiday party if we don’t show up 3 hours late.

Combining the AD and coder pretty much gets you a production person. Booze, candy, action figures, headphones. Bring it!
Anatomía de una agencia | el blog de Jer
November 8, 2011 @ 9:59 am

[...] trata de una divertida infografía realizada por la agencia Grip Limited en su blog Big Orange Slide. ¿Y tú con quién te sientes identificado? ¿desempeñas ese puesto en tu agencia de publicidad? [...]
AD Dolls » Our Agency Life
November 9, 2011 @ 5:02 pm

[...] sure by now you’ve seen the infographic, “The Anatomy of an Agency” by The Big Orange Slide floating around the interwebs. It’s been flooding Twitter feeds, [...]
Images I like. « Rantings. Musings. Observations.
November 10, 2011 @ 12:58 pm

[...] Infographic: The anatomy of an agency « Big Orange Slide. [...]
The Anatomy of an Ad Agency | PUBLIC SCHOOL
November 10, 2011 @ 1:17 pm

[...] Anatomy of an Ad Agency This Anatomy of an Agency Infographic is hilarious. It was created by The Big Orange Slide and features some great generalized stereotyping of our industry. Check out the full graphic after [...]
The Anatomy of an Agency « Is it nice..?
November 10, 2011 @ 9:58 pm

[...] me laugh at least a couplea times on the way down. Made by The Big Orange Slide, found by Public School. Share this:FacebookTwitterEmailLike this:LikeBe the first to like this [...]
ICU
November 11, 2011 @ 8:19 am

hallo.. what about the graphic designers???
Weekly Wrap-up:
November 11, 2011 @ 5:14 pm

[...] Forward- Okay…so this isn’t really a flyer. It’s a funny infographic from The Big Orange Slide. Do you think this really is the “anatomy of an [...]
Who doesn’t like Infographics? | This Interactive Life
November 12, 2011 @ 1:20 am

[...] Here’s an “inside” look at the anatomy of an Agency: (from The Big Orange Slide) [...]
Infographic: The anatomy of an agency « Jenny For Ads
November 13, 2011 @ 10:46 pm

[...] you see yourself in this infographic? I do wahaha. Source Share this:TwitterFacebookLike this:LikeBe the first to like this post. This entry was posted in [...]
JJ
November 15, 2011 @ 6:00 am

This is very spot on:)

Obviously EVERYTHING won’t be true for EVERYBODY, which would be kind of impossible, so i don’t really understand the comments saying: “it’s not true…” or “stereotypes” these people are just plain stupid and need to be ignored, together with the Media and PR people complaining they are not in this “report”. LOL!
Sara
November 16, 2011 @ 8:56 pm

it’s perfect! love it!
friday blinks – 11/18/11 « designblinks
November 18, 2011 @ 1:54 am

[...] The Anatomy of an Agency infographic Pretty funny, and somewhat true. (via Megan Kirby/twitter) [...]
The anatomy of an agency
November 19, 2011 @ 9:11 am

[...] The Anatomy of an Agency from Grip Limited is a tongue-in-cheek cool graphics about the roles within an advertising agency. [...]
Pozycjonowanie
November 23, 2011 @ 7:04 am

Love it!

Very funny.
Agency Anatomy 101 | Really Useful Crew
November 23, 2011 @ 7:01 pm

[...] to Big Orange Slide for this [...]
tkangels
November 23, 2011 @ 8:04 pm

So funny! I totally agree!!
Infographic: The anatomy of an advertising agency | Godeny
November 28, 2011 @ 9:02 am

[...] Source! Previous postBack to the Start [...]
Lee Clow's Pubes
December 2, 2011 @ 5:28 pm

Need to modify the part about what a writer would do if fired. Consider: “Create twitter alt of employed creative and copy and paste trite ‘insights’ until Starbucks calls back.”

Looking at you @leeclowsbeard.
Shandy
December 2, 2011 @ 9:06 pm

HAHA. If we can’t laugh at ourselves then laugh at the account people ;) Advertising is obviously not a career as much as it is a lifestyle that we develop a love hate relationship with, yet we never can get enough. The days you don’t think you will ever go home and the meetings that drag on because the creatives obvously aren’t speaking the same language as the account team, but when you love the work and all the crazy people in this industry who are either incredibly smart or mentally slow– some days you just can’t tell. It is the cravings for the high of flushing out that one idea, concept, or strategy that brings a flash of creative genius to yes even the account people because we all secretly want to be a Creative Director :)
GeekAndSocial – Comparaison des métiers de la communication en une infographie
December 6, 2011 @ 12:58 am

[...] via communicationinfographie Tweet [...]
eric
December 6, 2011 @ 7:07 am

Who LARPs anymore?*

The non-billable coding, though — it is kind of what makes all that billable coding possible….they recently took away my specific line for that in the time tracking system, so now it all looks like “miscellaneous administrative activity.”

(…and can you add a section to the copywriter pie for “working on NaNoWriMo word-count”?)

–
*Actually, I’ve never personally known a developer who LARPs, and I’ve been a developer for almost 15 years…
yhyqart
December 9, 2011 @ 5:33 pm

i love such infographics… here is another one.. for graphic designers… http://www.yhyqart.com/2011/09/22/infographic-visual-life-graphic-designer/
marcustrotta.com » A anatomia de uma agência [Infográfico]
December 11, 2011 @ 7:36 pm

[...] publicidade), eu não sou publicitário, mas mesmo assim vale a pena conferir esse infográfico do Big Orange Slide mostrando a anatomia de uma [...]
Infographie: anatomie d’une agence de pub… | coli.net & Co.
December 13, 2011 @ 6:48 am

[...] Vu et emprunté sur le blog officiel de Grip Limited… Category: Communication, Humour [...]
Anatomia de uma agência de publicidade [Infográfico traduzido] | Papo de Buteco
December 20, 2011 @ 11:02 am

[...] mundo que trabalha em uma agência vai se identificar com esse infográfico da Big Orange Slide, que dá uma visão geral de como funcionam os departamentos e profissionais de [...]
Barbara
December 20, 2011 @ 10:04 pm

Very, very clever. And so funny. AND, I agree with Sylvie (Oct 24,2011 @ 1:07 p.m.). Not feeling good about the “Parrot” represenation. Border Collie? Much better than a parrot. Ditto what Sylie said, PLUS, a Border Collie is a hard working, dedicated creature — perseveres, gets the job done and DELIVERS. :) Clever idea, Sylvie.
Marvel
December 23, 2011 @ 7:19 pm

AWEsome! I’d like to see Project Manager on there… there would be a personal stash of back-up coffee in their drawer.
Lisa
December 29, 2011 @ 6:37 pm

The accounts drawer also needs to hold several pairs of high heels.
Bec Alexander
January 2, 2012 @ 9:29 pm

Where is the dedicated intern?!
Anatomy of An Ad Agency | becalexander.org
January 2, 2012 @ 9:33 pm

[...] notorious for the kooky and zany characters that live behind the scenes of great advertisements. The Big Orange Slide brought us a hilarious infographic that perfectly reflects the mad world of [...]
Promo Tadka » Blog Archive » The Anatomy Of An Agency
January 10, 2012 @ 2:44 am

[...] Via: http://bigorangeslide.com/2011/10/infographic-the-anatomy-of-an-agency/ [...]
Joe Millward
January 16, 2012 @ 5:58 pm

Awesome!
It would be great to have the digital &social media guy added to the mix. (Playing on Facebook/Twitter & dreaming about working at Foursquare.
tamara
January 19, 2012 @ 10:37 pm

Hilarious!

But I wish planner/strategists, research and PR folks were included : ) v2?
Gabrial | Creative Agency Secrets
January 20, 2012 @ 1:13 am

[...] visiting! An awesome fun-poke at the advertising industry from the Canadian geniuses behind the big orange slide blog from Grip [...]
Jon Tarbuck
February 2, 2012 @ 10:32 am

Just too true for words, wonderful insight!
Anatomía de una agencia de publicidad [infografía] | ceslava | diseño & cursos
February 3, 2012 @ 11:28 am

[...] con humor a quienes trabajan en una agencia de publicidad.Créditos: Julia Morra y Trevor Gourley | Infographic: The anatomy of an agency « Big Orange Slide.Dicotomías laborales¿Prefieres un trabajo mecánico o creativo?¿Crees que tu trabajo está bien [...]
Andy
February 3, 2012 @ 4:00 pm

I wish I had 91 followers… @snapshirtcr8tiv for charity
Kent
February 6, 2012 @ 5:24 pm

Very funny, yet soooo true, this is being forwarded right now to the Copywriter.
McAlpine Elementary Journalism Club Visits Tattoo Projects | Tattoo Projects Born to Blog
February 13, 2012 @ 5:48 pm

[...] We frequently have visitors coming and going from the Tattoo Projects office. Our doors are always open for clients and friends to drop by and collaborate in our kickin’ space. Today, we were the hosts of a field trip for the McAlpine Elementary Journalism Club, where the students got a glimpse of what goes down at our Charlotte advertising agency. As part of their experience, the student crew filmed a news segment including an interview of our Buffy McCoy Kelly. The Journalism Club has some serious skills and a pretty solid understanding of the journalism process. Who knows? Maybe we just started a 5th grader down an advertising career path. [...]
a quick survey of car advertising « love it on purpose
February 18, 2012 @ 10:28 pm

[...] reminds me of this awesome infographic. Share this:TwitterFacebookLike this:LikeBe the first to like this [...]
uh?
February 19, 2012 @ 7:57 am

“Looping in?”

(ESL, cut me some slack)
Dom Calisto
February 20, 2012 @ 10:11 am

lol nice work. The pickup lines are great. Although finance is missing a self-help manual in their drawer ;D
A.B.
February 26, 2012 @ 7:34 pm

Loved it! Thanks for the share
A.B.
February 26, 2012 @ 7:34 pm

Loved it! Thanks for the share.
LP
March 2, 2012 @ 12:31 pm

This is hilariously spot on!
MDK
March 30, 2012 @ 4:40 am

I agree with above, there’s no strategists here. Maybe if one was leading this infographic’s design, you might not have missed the connection.
Ridiamoci su | graficare | la comunicazione è nel nostro DNA
April 16, 2012 @ 6:42 am

[...] (via bigorangeslide) [...]
ลักษณะของคนทำงานเอเจนซี่โฆษณาเป็นอย่างไร [Infographic] | veedvil
April 18, 2012 @ 7:35 am

[...] bigorangeslide Share this:Facebook Connect on [...]
Brian DeKoning
May 10, 2012 @ 3:12 pm

This is so accurate it left us slightly embarrassed and uncomfortable. Nice work!
Anatomia unei agenţii | Alin Meceanu
May 11, 2012 @ 5:58 am

[...] Sursa The Big Orange Slide [...]
Calvin W. Cline
June 26, 2012 @ 9:17 pm

Art director, I keep more booze and candy in my drawer my weed is right out on my desk, if my video card burns out I’m gonna burn out with it.
alexplus
July 1, 2012 @ 8:17 am

I need a print out. Srsly. Where can I download the PDF? Pleeease!
Downtown Toronto Condos
July 12, 2012 @ 1:40 pm

Haha. Infographics are the best. I have a few friends who are account managers and art directors and this is pretty much exactly how they describe their jobs.
Anatomy of an Agency « creative | chump
September 9, 2012 @ 10:06 am

[...] Infographic courtesy of http://www.bigorangeslide.com [...]
jessaleu
September 24, 2012 @ 8:24 pm

Perfect in every way!
DiWriting
October 10, 2012 @ 7:40 pm

hmm… I would have thought Finance would have put that gun in the drawer to better use in the end
מהי אינפוגרפיקה? למה בדיוק צריכים אותה? | אביב עיצובים
October 31, 2012 @ 3:13 am

[...] bigorangeslide.com via Angel on [...]
Jules - CMLOR Bermuda
February 13, 2013 @ 8:16 am

Awesome! But it would have been great to see something in the infographic on the management hehe. I’m going to use this as my office-door poster
The Anatomy of an Agency | radicalmonday
March 15, 2013 @ 9:47 am

[...] über die Diversität der unterschiedlichen Mitarbeiter einer Agentur ist heute auf bigorangeslide.com zu sehen (Parallen zu SinnerSchrader sind natürlich rein [...]
The Anatomy of an Agency | advertising design dynamics
March 27, 2013 @ 12:25 pm

[...] via The Big Orange Slide [...]
GutenVer – [Infografía] La Anatomía de una Agencia
April 29, 2013 @ 4:22 pm

[...] via AgenciasInfografía [...]