Mindset Media offers companies the power to refine their target market based on the audience’s personalities. Using psychological surveys to determine emotional responses and consumption patterns, people are divided into groups according to 21 different ‘elements’.  The eight groups, known as ‘Mindset Profiles’ are: Traditionalists, Get-Alongs, Realists, Passives, Actives, Liberals, Conservatives, and Rebels. Each of these personality types has their own distinctive traits and preferences.

From these, Mindset Media are able to link things such as people’s television watching habits, to what brands they like and what they’d be interested in purchasing. This can then be used as a marketing tool, with companies being able to decide which products to advertise during which TV shows, and knowing how receptive their audience will be.

Mindset Media

[via Live Science]