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Advertising Age Article Abstract

Brands Still Need Agencies, but Agencies Also Need the Crowd

Ball: Instead of Fearing Crowdsourcing, Companies Should Embrace 'Crowdvoicing'

Published: April 04, 2011

While agencies need not fear the impact of crowdsourcing, they should embrace the importance of using consumers as a real-time focus group: crowdvoicing. ...

Full Article Word count: 623

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