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Advertising Age Article Abstract

Even Non-Passengers Want to Watch Air New Zealand's Pre-Flight Video

Wearing Sequins, Richard Simmons Rocks 'Fit to Fly' Safety Film

Published: March 30, 2011

You certainly don't expect millions of people to seek out an airline safety film from the comfort of their own homes, but Air New Zealand has done a new take on the old formula with "Fit to Fly," starring campy fitness guru Richard Simmons. The video has become one of the most-watched films on YouTube. ...

Full Article Word count: 683

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