The Clip Report is expanding. In between the quarterly(ish) briefing books I will be sharing field notes on LinkedIn from my various conversations with media innovators. You can read my learnings here.
Pictured above clockwise: Anil Dash, Wenda Harris Millard (Medialink), Kevin Gao (Hyperink), Vadim Lavrusik (Facebook), Larry Kramer (USA Today) and Scott Beale (Laughing Squid).
No single industry has embraced social and digital technologies like the press – and to their benefit too. This, however has created a stylistic split between news that’s crafted to find you vs that which you seek out.
This edition of The Clip Report, the second in a series on the future of media, further explores this widening “Continental Content Divide.” It is culled from briefings with dozens of leading media industry innovators and observers.
It is my contention that every public relations, content and digital strategist can learn a technique or two by studying the media and unpacking their best practices. That’s the goal of this report. You can download it here or browse through it in this photo slideshow.
The Clip Report: An eBook on the Future of Media
In the early 1990s when I began my career in PR there were clip reports. These were physical books that contained press clips. It seems downright archaic now but that’s how I learned about the press - by cutting, pasting up and photocopying clippings. My fascination with the media never abated.
Today my role is to form insights into how the entire overlapped media landscape - the pros, social channels, and corporate content - is rapidly evolving and to help Edelman clients turn these learnings into actionable strategies. As part of this effort, I spend a lot of time with not only the social platforms but journalists and media execs.
Today I am re-launching my Tumblr site with a new name, a new focus and a new format. The site, now called The Clip Report, is a virtual scrapbook about the emerging future of media. It will be visual in nature with more frequent postings in the form of scrapbook pages. These pages will feature a mash-up of text and images, just like a real scrapbook.
It all kicks off today with a 15-page installment of The Clip Report. The photo set above includes the introduction. The full PDF version is available here or on Slideshare. I look forward to hearing your thoughts.
